Core Values

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Approaching a quarter of a century in the business of author events and business book sales/marketing--and having built the number one business book sales engine nationwide--amongst other singularly unique accomplishments, there was and remains a reoccurring question I’d hear mainly from new authors, like a broken record played over-and-over again: “How do I make the bestselling author listing?” I recall the conversation as if it were yesterday when a very accomplished businessman upon his first book release posed the question. I replied from my early days up and until now that has been the proverbial carrot before the horse. I said to him everybody wants to know, but let me ask a question of you: Are you the “best person?” What have you done for someone other than yourself? Are you in any way helping society to move forward? His reply: “That is profound!” I followed by saying: you see you’ve got to build your audience, or like a good politician who relies on a considerable constituency to derive electoral votes, you’ve got to do the work. Moreover, whether it be by point of purchase individual sales or bulk sales, your book is your calling card. When you indeed have cover-to-cover something to say, your audience market segmentation, i.e.: word-of-mouth individual readership, groups, associations, 501(c)3 organizations, and corporations comprise a most formidable, eclectic salesforce, creating broad appeal, recommendation, and building a sustainable, loyal readership platform.